Vertical Visions is the Coachella Valley’s leader in all things shades! As a family-owned business for over 40 years, we pride ourselves in providing the highest quality blinds and shades at a reasonable price.

Our story began in 1984, in a time where blinds were an afterthought. They were often something you needed not something you wanted. Mark Magsam was relatively new to the desert and wanted to implement his midwestern charm into his blind business, focusing on truly listening to his customers wants and needs.

This line of thinking has been carried over to the next generation, with Mark’s kids Brad and Molly growing what he had started. With the window covering industry rapidly evolving, blinds and shades have become a focal point in the interior design world. Brad and Molly were dedicated to pushing Vertical Visions above and beyond the competition.

While many companies are content with staying within the box, Brad was eager to burst through the borders. He became one of the only shade specialists to become trained and certified in every major motor manufacturer in the industry. From Lutron to Somfy and everything in-between, there is no job too advanced for Vertical Visions.

Brad and Molly have bloomed into leaders within the industry. Having served as members of Alta Window Fashions’ Dealer Advisory Council, as well as other top committees, Vertical Visions is consistently focused on improving its already robust product offering.